TFNB Your Bank for Life: Community Service ("Charity Champions")
BEST OF SHOW/GOLD EAGLE
the 125th anniversary of TFNB Your Bank for Life, TFNB leadership
wanted to find a way to do something that focused on the community and
not the bank. As a community bank it is in our values to prop up those
in the community, and we saw a need for that in the non-profit world of
Central Texas. TFNB saw non-profits doing phenomenal work, but also saw
very little support within the communities those organizations serve.
TFNB looked for the best way to stand beside these non-profits and prop
them up. We wanted to help those who helped others, and from that vision
Charity Champions was born.
First National Bank Texas: Financial Literacy ("Dallas LIFE Partnership")
COMMUNITY SPIRIT/GOLD EAGLE
In 2016, First Convenience Bank (FCB), a division of First National
Bank Texas, began a financial literacy partnership with the Dallas LIFE
homeless shelter at the prompting of a customer. Dallas LIFE is one of
the largest homeless shelters in Dallas, housing on average, 300 men,
women and children daily. While the services Dallas Life offers are
extensive, what is unique about the homeless shelter is their New Life
First United Bank: Community Service ("Seniors First")
COMMUNITY SPIRIT/GOLD EAGLE
In early spring of this year, as we prepared for the challenges
associated with the coronavirus, we became very aware that the senior
citizens in our communities were going to be strongly impacted both
physically and mentally in the coming weeks. With this in mind, we began
to put together the SeniorsFIRST Program-a call program designed to
provide well-check calls to ensure the health and well-being of our
customers' 70 years of age and over. Our goal was simple: to let each of
our senior customers know that we will keep their money safe and that
we are here for them in whatever way they might need. Simple banking
needs, a kind voice to visit with, or a loaf of bread from the store-our
STARS were empowered to address any concern or need that was brought to
their attention as a result of the SeniorsFIRST Program. In total,
5,580 calls were made to our senior customers. That's 5,580 times that
our STARS took a break from their daily tasks to check-in on our
customers. During this time of difficulty our STARS brought new meaning
to the Bank's Founding Principle of LOYALTY. We are excited to share the
SeniorsFIRST Program with you and we're proud of the work our STARS did
to share The Spirit of West Texas with those in our communities who
are most vulnerable.
Texas First Bank: Financial Literacy ("Banking on Your Future")
COMMUNITY SPIRIT/GOLD EAGLE
As part of the semi-annual Leadership Education and Development
Series (LEADS) program for high school juniors and seniors in Galveston
County, a financial literacy course was developed to teach students
about important decisions they will soon need to make in their lives.
Throughout this day of financial education, students heard from
community leaders as well as other students about the importance of
budgeting, how to pay for cars, different options for college, how to
build credit, and what to look for in a checking or savings account. The
day ended with a few rounds of Visa’s Financial Football and a speech
from Mr. Charles T. Doyle. The event was so successful and
well-received, it will become a regular LEADS event – a program that has
already provided leadership opportunities for over 4,000 area
Brady National Bank: Bank Culture ("BNB Culture")
At Brady National Bank you can find 3 essential ingredients of an excellent work place culture; health, happiness and productivity. As President Terry Keltz says “We spend more waking hours together at work than we spend with our families. That is why one of our core values is vocational enjoyment”. Brady National Bank cultivates a work place family that encourages teamwork, helps to build trusting relationships and strives for A++ productivity. Employee engagement comes in all shapes and sizes ranging from “Spirt day” to a $752 dollar contribution to each employee’s healthcare premium! We believe that success comes from “Satisfying needs and building relationships” in all aspects of our business.
Brady National Bank: Community Service ("BNB Spirit")
At Brady National Bank we believe that giving back to the community you serve is a paramount foundation for not only community banks, but for anyone and everyone. We truly believe in improving our community and the lives of those around us. When our community is successful, we all succeed. When walking into Brady National Bank we are not simply helping our customers with financial decisions we are helping our neighbors start their dream business, build their first home or even finance their children’s college education. We are deep-seeded in every aspect of our community.
First National Bank: Community Service ("The 12 Trees of Christmas")
In December 2019, First National Bank of Wichita Falls and First National Bank Mortgage formed a committee - a committee with a mission to provide fully decorated Christmas trees to families in need.
First National Bank Texas: Marketing ("Digital Services Launch Campaign")
In 2019, First National Bank Texas (FNBT) made a multi-million dollar investment in their digital platforms. In anticipation of the 2020 launch, the Product Development and Marketing departments created a campaign unlike any the bank had ever seen to generate momentum with employees and excitement among customers. Timely conversion was critical to the project’s success and warranted a communication plan that would stand out from all other bank communications. Marko the Meerkat was selected to serve as the campaign mascot. FNBT’s Marketing Department created multiple videos to be unveiled at the bank’s annual conference and later sent to all employees and customers. Beyond campaign artwork, hundreds of meerkat stuffed animals with the FNBT Family shirts were given out at the conference. The campaign reveal was a huge success. Employees commented on how proud they were of the bank’s investment in their customers and that they were excited to take the campaign to their branches. As of June 22, over 475,000 users had been enrolled in the new platform. There are now more customers on the new platform than there were on the old.
First State Bank: Bank Culture ("Living Out Our Mission Statement")
While navigating the many challenges of COVID-19, we at First State Bank knew it was essential to support and uplift our community, clients and employees during this difficult time. Inspiration struck as we revisited our mission statement. As we read the words that we’ve built our business on, we were inspired to take immediate action. “To treat the community as our home, customers as our neighbors, employees as our family, and by doing so create value for our shareholders.” For four straight weeks we fed our employees breakfast, lunch and dinner at all 13 of our locations, including our headquarters in Cooke County. We strategically purchased meals from locally owned restaurants that were hit the hardest. These purchases provided much-needed business and revenue, empowered businesses to remain open and kept employees on staff. We also purchased hand sanitizer, face masks and plexiglass from local businesses while helping to keep our customers and employees safe. The gratitude we have received from our employees and local business owners has been overwhelming. As we navigate what’s next together, we remain committed to treating our community as our home, our customers as our neighbors and our employees as our family.
First State Bank: Marketing ("Neighbors First")
Sometimes due to the timing of current events and just the right idea, a concept will take on a much larger meaning with deeper significance than anyone could have imagined. This is what we have seen take place with our 2020 campaign “Neighbors First” as we’ve watched it unfold across our communities during the unprecedented events of COVID-19. The idea was born before the events of COVID-19. As a team, we gathered to discuss our 2019 annual report and brainstorm ideas for our 2020 overarching campaign. The concept we chose centered around the theme of “Neighbors.” We loved that it captured the marrow of our mission statement, that we treat our customers like our neighbors. It was already authentic to who we are, but little did we know just how soon it would take on a greater meaning as a beacon of hope for the communities we serve. As the effects of COVID-19 sent shockwaves through our communities, our “Neighbors First” campaign was a reminder to our customers that the bank they have entrusted for 115 years with not only their finances, but their hopes and dreams for the future, would be there to help them and put their needs first.
First United Bank: Marketing ("EVOLVE Campaign")
In July of 2019, our IT, Electronic Services, Risk Management and Marketing departments collaborated on a website relaunch that included the transition from a .net domain to a .BANK domain, an updated design that improved responsiveness, the addition of ClickSWITCH technology, and updates to our Spirit Mortgage website that included the ability to prequalify online.
In order to communicate these changes both internally and externally, a multi-channel marketing campaign, which we called the EVOLVE Campaign, was created. All elements of this campaign pointed to a landing page full of in-depth information about each component of the relaunch, as well as a thorough explanation of the need for the changes being made. We are proud to share the success of the EVOLVE Campaign with this committee and we appreciate your time and all you do for Community Banks in Texas.
FirstBank Southwest: Bank Culture ("Faith. Family. Bank.")
FirstBank Southwest (FBSW) was chartered as First National Bank of Ochiltree in 1907. The bank changed its name to First National Bank of Perryton, Texas soon after the Santa Fe Railway announced a line expansion from Shattuck, Oklahoma to Spearman, Texas in 1919. Today, FirstBank Southwest has nine banking center locations in Amarillo, Booker, Hereford, Pampa, and Perryton, Texas. Throughout all the mergers and acquisitions, the one thing that has stood through the test of time is the Bank’s culture. Faith. Family. Bank.
FirstCapital Bank of Texas: Bank Culture ("Keeping Bank Culture Alive")
FirstCapital Bank of Texas (FCB) strives to place the well-being of their customers, team members and communities above all. FCB knows that putting team members first results in better performance in the workplace and employees’ willingness to serve customers with the best experience possible. Team members also have the motivation and drive to help the banks’ communities, as the bank provides them with the resources to be able to volunteer. This embodies the bank culture being a family, as it is in the banks’ motto of “We are family. We serve people. We change lives.” The culture at FCB is unique because of the effort and initiatives to keep the culture alive and beneficial for team members. By establishing a strong work culture, this allows for team members to respect and care for one another while serving customers with exceptional customer service and helping solve community needs.
Fort Hood National Bank: Financial Literacy ("FHNB Financial Readiness Program")
For almost 50 years, Fort Hood National Bank’s (FHNB) commitment to the military community has been without equal. FHNB employees identify and address the personal and professional financial challenges of the base population by working closely with soldiers and their family members. FHNB takes great pride in facilitating the deployment readiness of III Corps and Fort Hood by providing exemplary financial and educational services that advance the financial readiness of thousands of deploying soldiers and their families.
Happy State Bank: Bank Culture ("E3 Happy Employee Program")
While working through annual reviews and potential officer promotions in 2019, the executive team at HAPPY STATE BANK realized that a number of positions within the bank simply did not warrant officer title, due to position within a department or lack of direct reports to the position. However, the group also noted that individuals within a number of those positions had exemplified the core values of the bank and performed their duties above and beyond the already high standards at HAPPY STATE BANK.
Happy State Bank: Marketing ("Open an Account in Five Minutes")
“Open an Account in Five Minutes” is a Texas-wide campaign aimed at increasing account numbers and brand awareness in communities where we do not currently have a presence and want to increase our footprint. Also with this program, the ability to open an account from anywhere — whether your home, your car or while on the beach without having to schedule an appointment with a banker or walk into a branch — makes it extra simple. With COVID-19 hitting our country extremely hard and forcing people to stay at home, our “Open an Account in Five Minutes” online service is really helping provide convenience and safety. When our lobbies were closed and people didn’t want to go to the bank, this program still allowed them to open an account from the convenience of their own home. The program launched in September of 2019, and has significantly raised HAPPY STATE BANK’s account numbers in areas across the state.
Independent Financial: Marketing ("Rebranding Independent Financial")
In May of 2019, Independent Bank announced the transition of its brand to Independent Financial; marking the beginning of a new chapter in its history. A re-imagining of the brand identity that provides a better view of the company’s breadth of products and services, and the value they deliver to banking relationships and the communities they serve.
Industry State Bank: Community Service ("Community Service Amidst COVID-19")
In our communities, we have faced a lot of challenges during the COVID-19 pandemic.
Through this time, Industry State Bank has remained committed to staying open and operational, and our employees have worked hard to help customers. We have tried to meet the needs of our customers by extending our drive thru hours, encouraging the usage of our online and mobile banking services, and by helping customers with various loan and deposit products as needed. We have also implemented online account opening through our bank website so that customers can open checking, savings, and HSA accounts from the safety and comfort of their home or office.
Legend Bank: Bank Culture ("Maintain, Don't Gain Holiday Wellness Program")
Legend Bank developed the “Maintain Don’t Gain Holiday Wellness Challenge” to help employees to be mindful of their food choices and exercise programs throughout the holidays. We know at this time of year there are so many temptations and events that it is difficult to focus on healthy choices and ﬁnd time to exercise. We wanted to encourage our employees with a fun challenge that would be engaging and interactive to build team relations and foster our health and wellness culture.
Legend Bank: Marketing ("Don't Bank Alone Holiday Movie Classic")
If you’re looking for a new Christmas movie classic, you're in for a treat! “Don't Bank Alone” was Legend Bank's twist on the holiday classic Home Alone! At Legend Bank, we always say we're "More Than Just Bankers”, so in our Christmas video, we let our customers and followers see their friendly bankers in a whole new way! This ﬁlm was a Legend Bank Team family affair - our cast featured only Legend bankers and we even ﬁlmed at our CEO’s home.
Texas Citizens Bank: Marketing ("Houston Heroes")
Texas Citizens Bank (TCB) is a Houston-area community bank focused on the needs of local, owner-managed businesses. All loan decisions are made locally and with full transparency. TCB business bankers are committed to customers for the long term and act as business and banking advisors to their clients. TCB knows and understands Houston’s industries and economies like the back of its hand. The community bank has been using that knowledge to make entrepreneurship easier for experienced businesses, start-ups, and every stage in between. Texas Citizens Bank not only helps business expand operations and increase revenue, it helps them secure, save, and manage the money they earn as well, so they can spend more time doing what they love.
Texas First Bank: Bank Culture ("Rethinking the Employee Rally")
Texas First Bank hosts an annual Rally for all of its employees across 26 locations. Following a few years of declining satisfaction, Texas First revamped the event from being a sit-down dinner and presentation to an event where employees have fun with executives, interact with each other, and celebrate their success as a team. The event is attended now more than ever, and satisfaction has greatly risen. It is now talked about with anticipation for months, recognizes employees’ accomplishments from across the bank, and has strengthened the company culture by becoming an event that really involves the whole Texas First family.
Woodforest National Bank: Bank Culture ("Servant Leadership and Response to COVID-19")
While many companies have a business continuity plan, no organization had an exact playbook for the challenges, devastation and fear caused by the COVID-19 pandemic that hit Texas, the nation, and our world. Woodforest National Bank® (Woodforest), a Texas-based, employee-owned community bank headquartered in The Woodlands, Texas, with a servant leadership culture, recognized immediately the need to respond to the crisis. As with past disasters, Woodforest unhesitatingly chose to keep its 750+ branches open across all 17 states where we have branches including Texas. The health and safety of our 4,700+ employees, most of whom are shareholders, and our 1.3 million customers was paramount; and we rapidly redesigned our in-store and traditional branch lobbies to ensure personal protection. We also anticipated our customers and communities demand and developed the processes and systems capability to become a Small Business Administration (SBA) Paycheck Protection Program lender. For the team’s efforts, Woodforest was recognized in the top 10 in the Houston-area by the Houston Business Journal for PPP loans as of May 6, 2020.