EDGE Tracks and Breakout Sessions

Tuesday, May 6  |  10:00 a.m. - 11:00 a.m.

Track

Session Details


Compliance

AML/CFT Enforcement Actions: Lessons to be Learned
Karen Leiter and Ryan Alexander (CLA,CliftonLarsonAllen LLP)

Join Karen Leiter and Ryan Alexander for an in-depth exploration of the latest trends in AML/CFT enforcement actions. Explore critical lessons from recent cases, uncover emerging patterns in consent orders, compliance challenges and the pivotal role of board oversight. Attendees will gain practical strategies for strengthening compliance programs, enhancing suspicious activity monitoring and maintaining regulatory readiness. 


Credit/Lending

The Ag Market Cycle - Where Are We Now? Where Are We Going?
Rick Jamieson (Moderator, First State Bank Gainesville), Wade Easley (First National Bank of Hereford) and Jason Cox (First National Bank of Sterling City)

Join us for an insightful session exploring the cyclical nature of the agriculture market and how shifting economic conditions are shaping the road ahead. 

During this session, we will explore:

  • Farm Income Outlook: A close look at 2024 performance and what’s on the horizon for 2025
  • Loan Demand Projections: Anticipating borrowing trends in a changing environment
  • Portfolio Composition Considerations: Understanding risk, balance and sector exposure
  • Supervisory Expectations & Underwriting Guidance: Aligning practices with evolving regulatory perspectives

Gain the latest insights to help your bank stay informed, prepared and responsive in today’s ag lending landscape.


Human Resources

How “Smart” are Your Emotions?
Jackie Rolow (SHAZAM)

Have you ever been told to “leave your emotions at the door?” Contrary to this common advice, there’s a growing field of research that highlights the critical role of emotional intelligence in personal and professional success. Emotional intelligence—the ability to recognize, understand and manage emotions—enhances communication, decision-making and adaptability in any environment. In this session, you'll discover practical strategies to strengthen your emotional intelligence, improve workplace interactions and make more informed decisions. By mastering these skills, you’ll unlock greater effectiveness in your role and experience meaningful benefits in both your career and personal life.


Leadership & Strategy

Collaboration: Working Across Boundaries in Your Bank to Achieve Excellence 
Eric Alexander (Six Arrows Consulting)

Leaders frequently focus on the health and contributions of the teams they lead. But what happens when we overlook the importance of healthy relationships and interactions between teams? More importantly, what are the outcomes when we actively nurture strong collaboration across different functions to achieve the bank’s strategic priorities? Collaboration doesn’t just happen, and breaking siloed habits can be challenging. In this session, we’ll dive into practical strategies for fostering effective collaboration within your bank.


Marketing
The Magic of Multisensory Technology
Tim Wheeler (NewGround)

In today’s dynamic market, creating a memorable brand experience means going beyond what meets the eye. While visual identity remains important, forward-thinking banks are embracing a multisensory approach to truly connect with their visitors and clients. From the ambiance of sound and the texture of materials to the subtle power of scent, every detail can shape perception and build loyalty. Discover how engaging all the senses can transform your space—and your brand.

Operations
Taking the Mystery out of Vulnerability Metrics
Brian Petzold (Bedel Security)

It's one thing to have a vulnerability management program—it's another to know it's truly effective. In this dynamic session, we’ll cut through the noise to help you assess the real health of your program. You’ll learn how different systems define vulnerabilities (and why it matters), see how counts vary across definitions and uncover the hidden gaps that can skew your results. From there, we’ll show you how to turn raw data into meaningful metrics, set impactful SLAs and adopt best practices for clear, actionable reporting. To round it all out, we’ll stack your internal data against external scan results to ensure your security approach is as strong and comprehensive as it should be. Attendees will walk away with practical tools to measure, manage and maximize your program’s effectiveness.

Tuesday, May 6  |  11:15 a.m. - 12:15 p.m.


Compliance

Check Fraud on the Rise - Ways to Protect Your Customers and Bank
Guy Becker (Kristopher James Company)

With check fraud skyrocketing over 300% in just the last four years, community banks are facing a serious—and growing—threat. In this timely and actionable session, we’ll arm you with practical strategies to protect both your customers and your institution. From frontline employee training to effective customer education, you’ll gain insights that help reduce risk, strengthen trust and stay ahead of fraudsters.


Credit/Lending

Dodd-Frank 1071: Small Business Lending Data Collection 
Kyle Owens (Bradley Arant Boult Cummings LLP)

The CFPB’s new rules under Regulation B are shaking up small-business lending, requiring financial institutions to collect and report detailed data on their small-business borrowers. What does this mean for your bank—and are you ready? Join us for a clear and timely breakdown of what’s changing, where implementation and enforcement currently stand and how your institution can stay compliant while continuing to serve small-business clients effectively.


Human Resources
Panel: Hot Topics of the HR World 
Jackie Rolow (Moderator, SHAZAM)

 
This dynamic panel will dive into the most pressing challenges and emerging trends HR leaders are facing right now. Whether you’re looking for fresh perspectives, solutions or simply want to ask that burning question, this is your chance to connect, share and spark meaningful dialogue with industry experts and peers.


Leadership & Strategy

The Good Kind of Data Hack: How to Make Your Data Drive Your Revenue
Tanna Faulkner (DCI, Data Center Inc.)

Community banks are navigating a landscape filled with both unprecedented challenges and extraordinary opportunities. The key to thriving? Strategic partnerships that go beyond basic service. 

In this forward-thinking session, discover how true, trusted partnerships—including your core and beyond—can help unlock new revenue streams by transforming your bank’s data from a static resource into a powerful driver of innovation. We’ll break down the critical difference between a service provider and a real partner, and how that distinction impacts the way you bank, market and operate. Walk away with fresh insights and actionable strategies for leading your institution in a financial ecosystem that demands a new way of thinking—and doing.


Marketing
Strategies for Creating a Best-in-Class Debit Program
Steve Sievert (PULSE, a Discover Company)

Today’s debit issuers are under pressure—from rising fraud threats and fierce competition to the relentless pace of digital demand. So how do you stay ahead and build a debit program that truly performs?

Join Steve Sievert, Executive Vice President of Marketing & Brand Management at PULSE, for an insightful session packed with practical strategies to elevate your debit portfolio. You’ll learn how to prioritize what matters most and tackle key performance areas with a focused, forward-thinking approach.

During this session, we will explore:

  • Smart investments to meet and capitalize on digital demand.
  • Balancing fraud prevention with a seamless transaction experience.
  • Marketing moves that drive penetration, activation and usage.
Don’t miss this chance to fine-tune your debit strategy and stay competitive in a fast-changing payments landscape.

 
Operations
Accelerate Transformation: Protect, Synergize, and Build a More Sustainable Operations Model 
Denny Rogers (Diebold Nixdorf)

In an environment where tight margins and high expectations are the norm, community banks must evolve with purpose. The future belongs to those who can simplify operations, boost agility and focus on what truly matters: delivering value to customers and driving growth.

In this session, discover how banks are transforming their operating models through managed services, ATM as a Service and shared banking. Learn how to reduce complexity, unlock new efficiencies and reallocate resources to core banking and revenue-generating strategies.

You'll walk away with a clear, methodical approach to building a more resilient, sustainable institution—one that's not just keeping up, but leading the way.
 

Tuesday, May 6  |  1:30 p.m. - 2:30 p.m.


Compliance

How to Get your SARs the Attention They Deserve: Effective SAR Narrative Writing
Apryl Salazar and Kelly Goulart (IBAT Compliance Team)

Writing SARs is often more difficult than it appears. BSA Officers frequently ask, "What happens to our SARs after they’re submitted? Is anyone reviewing this data? How do I notify law enforcement about specific fraud cases?" With the overwhelming number of SARs submitted to FinCEN annually, it's essential that law enforcement notices and reviews your SAR. Learn how to create a SAR narrative that effectively communicates your case, grabs the attention of law enforcement, and complies with regulatory standards.


Credit/Lending

Fair Lending and UDAAP Update: A Discussion on the Applicability of Fair Lending and Anti-Discrimination Principles to the Life Cycle of a Credit Transaction
Kyle Owens (Bradley Arant Boult Cummings LLP)

Explore the evolving landscape of fair lending and anti-discrimination principles in this engaging session. In recent years, the Consumer Financial Protection Bureau (CFPB) has ramped up its focus on fair lending, reshaping the regulatory environment for financial institutions. From new guidance on algorithmic credit decisioning to expanding UDAAP authority to include discrimination claims, these shifts are creating both challenges and opportunities for banks, non-bank lenders and fintechs. This session will break down these regulatory changes, provide actionable insights for staying compliant and offer practical strategies to minimize risk and ensure fair practices throughout the credit transaction lifecycle. 


Human Resources

Performance Management
Chris DiLorenzo (The James Paul Group)

Great teams don’t happen by accident—they thrive with clear expectations, meaningful feedback and the right support. In this interactive session, we’ll explore what effective performance management really looks like today. From setting the stage for success to avoiding the common traps that derail progress, you’ll walk away with fresh insights and practical tools to empower your people and elevate performance across the board.


Leadership & Strategy

Significant Leadership: Making a Difference in the Lives of Those You Lead
Ned Pauley (The Signify Group)

In this session, participants will learn what it means to be a significant leader and why it matters. We'll unpack the C3 Model of Significant Leadership, helping leaders Connect More, Coach More, and Challenge More. The result will be a clear path forward to greater significance and success.


Marketing
The Future of Banking for Generation Z: What They Want and What They Really Need 
Fabio Biasella (Engage Fi)

Gen Z represents the largest pool of customers and employees that banks will have over the next decade. Banks must take strong and rapid action to serve younger customers and employees. Gen Z cohorts are already choosing alternative financial offerings that align with their need for frictionless, fast service. 

This session will discuss ways banks can shape authentic and educational experiences that predict need and pave the way to financial well-being. It will also discuss strategies to attract Gen Z talent.
 

Operations
Exploring the Potential of Responsible AI in Banking
Drew Cranston (Agent IQ)

AI is transforming banking—but with great potential comes great responsibility. In this session, we’ll explore how banks can harness the power of AI to drive efficiency, personalization and growth—without compromising trust or compliance.

We’ll unpack what “responsible AI” really means, highlight real-world examples of banks leading the way and provide practical guidance to help you move from experimentation to impact—safely, ethically and effectively.

 

Tuesday, May 6  |  2:45 p.m. - 3:45 p.m.


Compliance

Risk Assessments 
Apryl Salazar and Kelly Goulart (IBAT Compliance Team)

Ready to take your risk management game to the next level? This dynamic session dives into the core principles of effective risk assessments—equipping you with the know-how to identify, measure and mitigate risk with confidence.

Through a clear, step-by-step approach, you’ll explore essential elements like risk identification, evaluation techniques and strategic mitigation planning. More than theory, this session emphasizes practical application—helping you connect the dots between different types of risk and empowering you to make smart, informed decisions that strengthen your organization’s risk posture.

During this session, we will explore:

  • Why risk assessments are critical to sound governance
  • How to conduct a full-spectrum risk assessment, start to finish
  • Proven tools and techniques to measure and evaluate risk
  • Hands-on experience with real-world scenarios and exercises

This session is perfect for risk managers, compliance professionals, BSA Officers and anyone involved in risk management or governance in the banking industry who wants to walk away with practical, ready-to-use skills to strengthen their institution’s risk strategy.


Credit/Lending

Building a Stronger Credit Analysis
Michelle Lowe (Texas Bank & Trust)

This session is designed to help financial professionals, credit analysts, and decision-makers refine their financial analysis and due diligence skills in the context of underwriting loans. By focusing on the principles of strong credit analysis, you will learn how to assess borrowers more effectively, minimize risk, and make more informed lending decisions.


Human Resources

Having Tough Conversations in the Workplace 
Jackie Rolow (SHAZAM)

Conflict is inevitable — in work and in life. Managers must address performance issues, and colleagues with competing priorities must figure out how to work together. These situations call for having tough conversations. Jackie will explain how to conduct tough conversations, build communication skills and enhance relationships — leading to better business performance. Jackie will also discuss how to identify underlying differences in work styles, goals, and power dynamics and change the way you view conflict. As a bonus, she’ll provide practical tools to help you prepare for your next difficult conversation and make sure you choose words that won’t alienate the other person.


Leadership & Strategy

Navigating the Climb: Insights from Bankers Who Have Built Successful Careers

No shortcuts, no fine print—just real talk from bankers who’ve been in your shoes.

In this panel of seasoned community banking leaders, we’ll explore the career journeys that started in the teller line or credit analyst chair and climbed all the way to the boardroom. These pros will share what it took to build staying power in a relationship-driven industry—how they’ve weathered rate changes, regulatory shifts, and even self-doubt along the way. From managing risk (professionally and personally) to leveraging the value of mentorship and culture, you’ll hear insights that can help you chart your own path with purpose. Whether you’re looking to level up, lean in, or just figure out your next step, consider this your personal advisory board.


Marketing
Content Marketing Made Simple: A Guide for Community Banks of All Sizes
Cynthia Glover and Devyn Pitlick (Kristopher James Company)

In today’s world, creating the right content can help your bank connect with customers and grow business. This session will introduce you to the basics of content marketing—how to align content with your bank’s goals, create valuable and engaging messages, and track the success of your efforts.

You’ll learn practical tips for building a content plan, coming up with fresh story ideas, and organizing your strategy to make the most impact. Plus, we’ll show you how to reuse and repurpose your content, so it works harder for you. By the end, you’ll feel confident contributing to a content marketing strategy that drives real results for your bank.
 

Operations
Revolutionizing Customer Service in Community Banking
Shayan Zadeh (Verge Network Solutions)

Discover how AI strengthens customer relationships with personalized, effective service. Key topics include empowering employees with AI to enhance efficiency, using AI analytics to improve agent performance, summarizing interactions to identify service gaps, and fostering trust by anticipating customer needs. Learn how AI transforms customer experiences while empowering teams to deliver exceptional support.

Tuesday, May 6  |  4:00 p.m. - 5:00 p.m.


Compliance

Managing Third-Party AI Risk: What You Need to Know Today
Monica Bolin (Ncontracts)

Artificial intelligence is slowly transforming banking and everything from the customer experience and competition to the back office. This session examines AI from a risk and governance perspective, highlighting policies supported by risk assessments and your institution's risk appetite. You'll learn how to evaluate AI opportunities, understand how third parties are using AI, which AI tools make sense for your institution and which ones are too risky.


Credit/Lending

Best Practice and Trends (Panel)
Christy Bussey (Moderator, Integrity Bank SSB), Michelle Lowe (Texas Bank and Trust) and TD Winters (Happy State Bank)

It’s time to face the current realities of our industry—and look ahead to what’s coming next. Join our expert panel for a candid conversation about today’s biggest challenges and tomorrow’s opportunities. From emerging trends to regulatory shifts, no topic is off the table. Bring your toughest questions and get ready for real talk with real solutions.


Human Resources

Attracting and Retaining Top Talent
Robert Flowers (Bradley Arant Boult Cummings LLP)

In today's competitive landscape, recruiting and retaining top talent is one of the biggest challenges community banks face—ranked just behind customer acquisition and tied with margin and funding concerns. Traditional benefits like retirement plans, health insurance and vacation time are no longer enough to stand out in the talent market.

Join us for a forward-thinking conversation on how to go beyond the standard offerings. We’ll explore innovative strategies and tools—from creative compensation options to flexible work models and other impactful “non-cash” benefits. Plus, we’ll dive into the evolving role of DEI initiatives and how they’re shaping the employee experience. If talent is on your mind, this session is a must.


Leadership & Strategy

Success Code: A Transformational Strategic Framework
Kevin Blair (NewGround)

Years ago, a bold research project was developed to study top performing companies worldwide to uncover what exactly made them so successful. After studying over 600 different top-performing companies, we discovered a remarkable breakthrough and have developed a "Code of Success" for businesses to evaluate and incorporate. By modeling these strategies and successful organizations, you too will enjoy significantly greater success.


Marketing
Brand Intelligence: Building a Strong Foundation for Your Bank's Identity 
Jennie Brady and Bella Ruscheinski (Spry, Inc.)

Every bank has a brand—it’s what sets your organization apart and helps customers trust and connect with you. As a community banker, you play an important role in shaping and supporting that brand every day. This session will focus on the basics of branding: what it means, why it’s important, and how you can contribute to making your bank’s identity stronger. You’ll learn how a well-managed brand influences your bank’s culture, builds trust in your community, and boosts growth. Join us to discover how your efforts can help create a unique and lasting impact, both inside the organization and beyond!
 

Operations
Financial Institution Robbery Prevention and Preparedness
Shawn Scott (Robbery Investigation of Texas (RIOT)
 
Robbery training is a crucial aspect of risk management. Training involves educating employees on how to prevent and or recognize potential threats, and respond appropriately if a robbery occurs. This type of training aims to protect employees, customers, and assets, and ultimately assist in the prevention and minimization of financial losses for the organization. By providing robbery training, your organization can demonstrate its commitment to safety and security while also complying with industry regulations.



Wednesday, May 7, 2025 | 
8:30 a.m. - 9:30 a.m.

Track

Session Details


Compliance

Everything You Wanted to Ask Bank Regulators, but Were Afraid to Ask
Diane Ellis and Rae-Ann Miller (IntraFi)

Gain invaluable insider perspectives from former senior regulatory officials on improving liquidity management, mitigating risks, and gaining share in a competitive deposit market. Learn how  deposit insurance and supervisory policies are evolving and why understanding these processes are essential to succeeding in today’s dynamic banking environment. 


Credit/Lending

DNA of an Effective Relationship Manager/Lender: The 21 Core Sales Competencies
Mark Trinkle (Anthony Cole Training Group)

The rules for developing relationships and selling in the past no longer apply in today’s fast paced, tech world of banking. Bankers must be adept at utilizing tech tools to find and contact prospects and they must recognize that prospects don’t need them for information anymore. So, how do you demonstrate your value and differentiate yourself as a financial provider?

There is a science to selling that identifies the skills and behaviors top producers’ exhibit. This workshop will walk participants through the 21 specific skills that salespeople must have to be truly successful.  Mark Trinkle, CGO and Community Bank Practice Group Leader with Anthony Cole Training Group, will share the specifics of each skill, how they impact success and how these apply to success in banking. Sales leaders will leave with a good knowledge base of how to elevate the effectiveness of their team’s selling approach. 


Human Resources

Can you Hear Me Now? Improve Internal Communication
Kathrynn Cavanaugh (Kameo Marketing LLC)

Ready to take your bank's communication to the next level? In this hands-on workshop, you'll learn practical strategies to boost internal communication with your team and direct reports. We'll help you ensure everyone gets the same message, at the right time, through the most effective channels. Strong communication is the foundation of great employee performance and organizational growth, so don't miss out on this chance to sharpen your skills and lead with confidence!


Leadership & Strategy

Interest Rate Risk in 2025: Impacts of a Soft Landing versus a Recession
Luke Mikles (The Baker Group)

In an environment where the Federal Reserve's actions and market expectations create a delicate balance for community banks, managing interest rate risk (IRR), liquidity, and performance simultaneously is crucial. This session navigates the intricate relationship between these elements, offering practical insights on tackling the challenge. Explore interest rate risk issues, anticipate exam expectations, and safeguard earnings in diverse rate environments. Equip yourself to address these interconnected concerns effectively and ensure the resilience of your community bank as we head into the second half of 2025.


Marketing
Improve Digital Onboarding Success Within the First 30 Days
Fabio Biasella (Engage Fi)

As more account openings move online, a significant number are still being closed within 30 days. While some closures may be due to fraud, it's important to assess our processes at the 30-day point. Effective digital onboarding should actively engage customers during this critical period. Failing to do so could result in missed opportunities. You've invested time and effort to acquire customers—now it's time to optimize the process to foster long-term relationships.

Operations
How to be Creative in Your Pursuit of Core Deposit Growth
Brad Womack (Kleberg Bank)

We will present real life examples of programs that your bank can deploy to increase the volume and value of your core consumer and business deposits.

Wednesday, May 7  |  10:00 a.m. - 11:00 a.m.


Compliance

Banking Riskier Business (Panel)
Apryl Salazar and Kelly Goulart (Moderators, IBAT Compliance), Chris Davis (RiverBank) and Santana Gilreath (Legend Bank)

Offering banking services to high-risk businesses, such as cannabis, cryptocurrency, private ATMs, or politically exposed persons, carries inherent risks. However, is your bank prepared to take the plunge? While providing services to these types of businesses can increase your institution’s exposure to additional risks, it also presents significant opportunities when approached strategically and cost-effectively.

This panel will explore the types of businesses currently under regulatory scrutiny, help you understand how to assess the associated risks, and offer guidance on strengthening your BSA Policy and customer due diligence programs to meet regulatory expectations.


Credit/Lending

Credit Risk Management: Keeping Up with Ever-Changing and Evolving Risks in Your Loan Portfolio
Christy Bussey (Integrity Bank SSB)

In today's dynamic financial environment, effectively managing credit risk is essential to the stability and profitability of an organization. This presentation will explore how to review and update credit risk management tools, identify emerging risks, and ensure that the Allowance for Credit Losses (ACL) is adequate and methodologies are appropriate.


Human Resources

Navigating the Human Capital Horizon: Emerging HR Trends in Community Banking
Cyndi Mergele (RSM)

In today’s fast-moving world of community banking, success hinges on more than financial strategy—it’s about people. This session dives into the cutting-edge HR trends reshaping how community banks attract, retain and grow top talent. From embracing remote and hybrid work models to championing diversity and inclusion, investing in digital HR tools and prioritizing employee wellbeing, community banks are redefining what it means to be a modern employer. Join us as we explore how these evolving practices are helping banks build resilient, agile teams ready to thrive in a competitive and ever-changing industry.


Leadership & Strategy

Are You in the Payments Game?
Mick Oppy (Neural Payments)

In today’s digital era, financial institutions must prioritize creating a comprehensive payment strategy to remain competitive and meet customer demands. This session acts as a reminder for financial institutions to evaluate their current payment systems, understand the value of a clear payment strategy, and adjust to the changing expectations of customers and advancements in technology within the industry.


Marketing
The Strange & Fantastic Future of Bank Marketing (Learn How You Will Radically Improve Your Customer Relationships with AI)
Ebony Ivey (Digital Onboarding, Inc.)

Strong, lasting relationships are the heartbeat of successful banking. In the past, frequent branch visits made it easy to connect with customers in meaningful ways. But as foot traffic declines and staffing challenges persist, banks have turned to digital channels to fill the gap—with mixed results.

The truth? Generic outreach falls flat, and remote engagement often lacks the personal touch customers expect. This session explores why traditional digital strategies are falling short—and how banks can rethink their approach to build deeper, more personalized relationships in today’s evolving landscape.

Operations
Evolving ATM Security
Ersel Holder (NuSource)

Overview of the latest in ATM/ITM physical and electronic attacks, including jackpotting. Best practices utilizing alarm, video and software security designed for the Community Bank market. How to keep current in an ever-evolving threat environment.
 

Wednesday, May 7  |  11:15 a.m. - 12:15 p.m.


Compliance

Vendor Management for Bankers & Compliance Officers
Gene Collett (CAPCO)

In today’s regulatory environment, effective vendor management is more critical than ever. This session is designed for bankers and compliance professionals looking to stay ahead of evolving expectations and sharpen their third-party risk strategies. We’ll break down the latest regulatory guidance, explore real enforcement trends and walk through practical approaches to vendor oversight—from setting service level expectations and tracking KPIs to fostering ongoing, productive dialogue with your vendors. You’ll leave with tools to not only mitigate risk but also build resilient, compliant vendor relationships that support long-term success.

The session wraps with a live Q&A—bringing real-world challenges to the table and offering actionable solutions you can take back to your institution.


Credit/Lending

Debunking Common Misconceptions around CORE and Bank Technology (Panel)
Julie Courtney (Moderator, IBAT), Matthew Smith (Bankers Helping Bankers) and Tanner Mayo (FedFis) 

Have you switched your core processor or other key technology in he last three years? With rapid innovation and shifting vendor landscapes, knowing when to evaluate your contracts—and what to look for—can make all the difference. Join Matthew Smith, Tanner Mayo and Julie Courtney as they break down the key questions every bank should be asking: What happens when a product is sunset? What red flags should you watch for? How do you build a culture that’s ready to embrace change and leverage fintech?

Whether you're mid-transition or just starting to think ahead, this session offers real-world insights to help you move forward with confidence.


Human Resources

Your Bank's Mission Matters
Brandon Kinsey (Kinsey Management)

Learn how developing three statements of purpose can transform your culture and your competitive advantage.


Leadership & Strategy

Transformative Branch Conversations (Retail)
Mark Trinkle (Anthony Cole Training Group)

Banking customer service expectations continue to rise and present greater challenges for banks to build trust and deepen relationships with the multitude of virtual channels. The gap continues to widen as depositors and lending clients shop competitive direct and nonbank options that have intensified the competitive bank environment.

How does your bank compete and differentiate itself? It is not too late to consider the impact your branch people can have. Top performing banks are arming their people with a transformative approach to initiating distinctive relationships with their clients and prospects, building trust through meaningful conversations. This workshop will provide an approach to developing your people, who are the essential differentiator for your bank from the many digital options. 

Key Learning Objectives:

  • Learn and utilize a break-through approach to gain the engagement of branch personnel for deepening relationships of clients and prospects).
  • Implement a 4-step relationship building process to consistently follow across branch network.
  • Learn a coaching methodology to help branch managers develop talent.

Marketing
Profitability Basics: Why Marketing Matters to Your Bank's Bottom Line

John Bloss and Luke Mikles (The Baker Group)

If you’ve ever wondered how your marketing efforts actually affect the bank’s financials, this session is for you. Designed specifically for community bank marketers, we’ll break down the basics of the bank’s balance sheet—assets, liabilities, and equity—and connect the dots between your campaigns and the institution’s overall performance. You’ll learn how to think like a banker while doing what you do best: telling the bank’s story and reaching the right audiences. Whether balance sheets have always felt like banker territory or you're just ready to speak their language, you’ll leave with practical insights, new confidence, and maybe even a few lightbulb moments.

Walk away with a stronger understanding of how marketing drives profitability and why your role matters more than ever.


Operations
Project Management

Michael Marshall (Texas Bank)

Learn how to build a high-impact project management team, master the art of balancing competing priorities, and position project management as a strategic asset within your bank’s structure. This session delivers actionable insights and practical, real-world solutions to common challenges in the banking sector—giving you and your team the tools to drive success, project after project.